Googles New Paid Services- Play Pass

Google is testing a service referred to as Play Pass that will offer customers “hundreds of premium apps and games” for a monthly payment, in line with Android Police. The concept of providing cropped up last year on XDA Developers after customers noticed code references in Google Play. It could be just like Apple’s Arcade, however, provide a number of both apps and games (rather than simply games) for $4.99 monthly, “with no ads or in-app purchases,” based on the screenshots.

The service is fully fleshed out and seems to be within the final stages of testing. Google is promising “puzzle games to premium music apps … [with] access to thousands of premium apps and games” — although the emphasis seems to be on games. A few of the titles included are the $7.99 Stardew Valley, Marvel Pinball, Risk and others. The test service was originally noticed by a user. However, Google confirmed to Android Police that it’s indeed real and in testing.

Apple’s Arcade is launching this fall with a powerful slate of developers together with LEGO, Annapurna Interactive, Cartoon Network, and Sega. Apple can be chipping in development prices and relying on exclusive titles, which does not appear to be the case for Play Pass. In any case, Google could be planning to counter it by launching its service around the same time.

The services make some sense, given the recognition of subscriptions for music and movies. Nevertheless, it stays to be seen if it is a good model for apps, and particularly games.