Google Has Updated Images Interface

Google has revealed an update to the Images interface that may allow customers to compare and contrast associated photos. Entering a term like “green dress” or “black lamp” into Google Images can yield hundreds of outcomes — and it may be tough to narrow down the selection. Now, after customers select an image, it should appear in a side panel on the page next to the search outcomes. The image will proceed to stay there as the user scrolls, permitting them to compare it with different versions of the same item.

The update features a few other tweaks to Google Images that should assist buyers in reaching more informed choices. If a consumer selects an image that’s tagged as a product, they’ll now see details such as brand, worth, availability, and reviews. They will also learn more details about the image’s source website.

Google has made a bunch of changes this year to better target buyers — it recently unveiled a totally re-designed Google Shopping platform. Earlier this year, it started testing shoppable advertisements in image search outcomes and YouTube videos. The search giant can be allowing customers to buy merchandise directly on many of its properties, together with Search and Assistant.

Online shoppers are often confronted with decision fatigue, so it is sensible that Google is discovering ways to help. Allowing customers to compare pictures, read reviews, and learn more details about retailers will help narrow down their selections. It is easy enough to see how similar products stack up against each other at a brick-and-mortar retailer — the new Images interface will assist replicate this experience online.